From 4× to 7.12× ROAS — and a brand that found its growth story again

The Challenge

After the viral wave — a hard landing. Lets Glow Beaute hit viral on TikTok, then hit a wall. Algorithm shifts dropped performance, in-house ads were losing money, and scaling consistently became the hardest problem to solve.

The Approach

Four pillars that turned the dip into a 13-month climb.

1. Strategy

   Data-driven ad strategy that delivered 4× ROAS in month one.

2. Analysis

   Every dip in performance triggered a comprehensive, executable solution.

3. Execution

   Ideas got shipped fast — not stuck in slide decks.

4. Communication

   Clear, professional, smooth — the team always knew where they stood.

Key Growth Drivers

1. GMV Max Transition

   Migrated to value-based scaling for more efficient growth.

2. Creative Iteration

   Continuous content & targeting tests to lift performance.

3. Momentum Campaigns

   Capitalized on Payday, Twin Dates, Ramadan, and seasonal promos.

4. Continuous Optimization

   Weekly optimization rituals to protect efficiency at scale.

The Result

Numbers that compound.