DVNART
DVNART cut cost-per-lead by 32% — without losing what made their content work
The Challenge
Beautiful content. Unstable leads.
DVNART already had strong content and active influencer collabs. But in an increasingly competitive interior design market, their visibility was slowly fading. Good content alone wasn't enough to generate stable, qualified leads.
The Approach
A data-driven layer on top of content that already worked.
Diagnose
Mapped current funnel, found DM-only leads were unstable and unscalable.
Redirect Funnel
Shifted lead capture from DMs to website, enabling real attribution.strongest market.
Layer Paid
Added data-driven ads to support existing organic content reach.
Optimize transparently
Weekly reports the DVNART team could actually read and act on.
Outcome
Four months. Compounding gains.
-32%
Week-2 retention
4 mo
Transaction value growth
1 yr
Active farmers onboarded
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