Bandeng Juwana
Bandeng Juwana nearly doubled TikTok sales in 3 months
The Challenge
A strong brand. Underperforming ads. Bandeng Juwana is one of local most recognised milkfish brands, known for premium, ready-to-eat presto bandeng. But despite running TikTok GMV ads, results stayed flat. Reach was limited, ROAS was inconsistent, and the brand wasn't converting its real-world reputation into online sales.
The Approach
A focused TikTok strategy built around efficiency and real results.
Audit & diagnose
Reviewed existing in-house campaigns to identify wasted spend, weak targeting, and underperforming creatives.
Restructure targeting
Built audience segments around purchase intent, gifting use-cases, and out-of-town buyers — Bandeng Juwana's strongest market.
Optimize & scale
Iterated on top-performing creative formats weekly, scaling winners and cutting losers to maximize ROAS.
The Result
The numbers spoke for themselves.
2x
Sales growth in 3 months
+40%
ROI increase (5 - 7)
#1
TikTok became a top sales channel
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